About
- Quoted in Vogue BusinessOn why fashion brands are moving into the US Open (September 2025)
- Quoted in HandelszeitungOn Breitling's house-of-brands strategy (February 2026)
- 1,000+ readersSubscribers to my Market Pulse newsletter on Substack
I'm Marcel Melzig, founder of Circular Link. I analyse the luxury, sportswear and fashion markets: earnings, channel mix, pricing and what actually sells.
I work with brand and commercial teams on positioning and assortment decisions, ideally before the season plans lock. That is the point where a clear read of the market still changes what gets bought, priced and pushed.
I publish what I see in Market Pulse and on LinkedIn.
Selected analyses
Nike's clean print: when wholesale is a culture decision
Revenue slipped. Margin held. The channel mix is the story.
Read on Market Pulse →
When luxury buys the entire venue
LVMH's $1B Formula 1 deal, Prada recruiting athletes, Zegna investing in trail running. The luxury-sport convergence is infrastructure, not marketing.
Read on Market Pulse →
ANTA: the LVMH of sportswear
EUR 1.5B for Puma. Arc'teryx. Salomon. Wilson. The portfolio strategy reshaping global sportswear.
Read on Market Pulse →From my LinkedIn charts
Let's talk about your next season
30 minutes on your next season: positioning, assortment, market signals. No deck needed.
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Most of my day-to-day analysis goes out on LinkedIn first: charts, earnings reads and short takes on luxury, sportswear and fashion.
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A short, regular read on luxury, sportswear and fashion: the numbers that moved and what they mean for brand and commercial decisions. Free.
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